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          Levi Strauss

          German-American businessman (1829–1902)

          This article is about the American clothing manufacturer. For the French anthropologist, see Claude Lévi-Strauss.

          For other uses, see Levi Strauss (disambiguation).

          Levi Strauss (LEE-vy STROWSS; born Löb Strauß, German:[løːpˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.

          His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.[1][2]

          Early life

          Levi Strauss was born to a Jewish family in Buttenheim on February 26, 1829, in the Franconia region of the Kingdom of Bavaria in the German Confederation.[3][4] He was the son of Hirsch Strauss and Hirsch’s second wife, Rebecca Strauss (née Haas).[5][6]

          In 1847, aged 18, Strauss travelled with his mother and two sisters to the United States to join his brothers Jonas and Louis, w